The Polish cloud computing market has reached a high level of maturity – this is the primary conclusion of the latest PMR report, "The Cloud Computing Market in Poland 2026: Market Analysis and Development Forecasts for 2026–2031." For the largest organizations, cloud usage has become a standard (approx. 90% of companies), and rapid growth is no longer the priority. Instead, the focus has shifted to efficient management of complex environments and cost control.
Just a few years ago, Poland was among the least "cloud-enabled" EU countries – according to Eurostat, in 2018, only 11.5% of companies used the cloud. Subsequent years brought a true boom in cloud computing, resulting in this indicator rising to 55.7% in 2023, exceeding the EU average for the first time. The current cloud adoption rate in Poland has stabilized at 54.7% (as of 2025), indicating the market’s transition from a phase of rapid growth to a phase of optimization. In practice, this means a change in approach: the cloud is moving from being a transformation project to an integral part of an organization's daily operations.
Hybrid and Multicloud: A Standard That Increases Requirements
PMR data shows that the hybrid model is currently used by 38% of large companies, 15% of enterprises are in the testing phase, and 20% plan to implement a hybrid approach. Consequently, nearly three-quarters of large organizations in Poland are developing environments that combine different IT infrastructure models.
"Building a hybrid cloud is now the natural direction for most large organizations, but it is also one of the greatest technological challenges for engineering teams. The main barrier remains the effective management of distributed architecture—from mitigating latency and ensuring consistent security policies to cost control and managing technical debt. Every organization today operates in a unique IT environment, which is why there is no single universal implementation model; a 'one size fits all' approach simply does not work. At OChK, we respond to this complexity by providing a wide spectrum of cloud platforms—both global hyperscalers like Google Cloud and Microsoft Azure, and our proprietary OChK Platform, built on our local infrastructure in Poland. This 'locality' is understood not just as a place for data storage, but as the ability to build solutions tailored to individual needs for independence and control over technology and architecture. We complement this with an extensive portfolio of value-added services—from architectural design and automation, through environment management, security, and monitoring, to data and AI solutions. This allows organizations to effectively combine different cloud models and align them with their business needs. Local support is also crucial—nearly 180 OChK experts are currently implementing complex migration and integration projects in very diverse environments," comments Tomasz Laudy, CEO of OChK.
Costs Under Control: The Biggest Challenge of a Mature Market
As the scale of cloud utilization increases, so does the pressure on cost efficiency. In 2026, 64% of large companies and 67% of SMEs plan to increase their cloud spending. At the same time, PMR data for 2025 shows that 49% of large enterprises and 54% of SMEs exceeded their projected cloud budgets, while only 12% of enterprise-sector companies spent less than planned.
"The data on budget overruns is a clear signal that the market urgently needs proven resource management methods. The challenge for the coming years will be the transformation toward a 'cloud-smart' model, where FinOps culture plays a key role in stopping the trend of 'overshooting' budgets. In an era of combining multiple clouds and dynamic service development, implementation alone is not enough—a combination of deep engineering knowledge and optimization experience is required. Only then can organizations truly control costs, achieve business goals more efficiently, and build digital resilience. At OChK, we support this process in a structured way: we start with a Cloud Advisors audit to identify suboptimal resource utilization, then provide 'quick win' recommendations, and finally work with the client's teams to build FinOps competencies. The goal is for the architecture to not only work but, above all, to deliver real value while maintaining full cost control. Today, the cloud must be predictable because only then can it serve as a secure foundation for the development of AI, data, and advanced analytics," concludes Tomasz Laudy, CEO of OChK.
A New Stage: Less Migration, More Optimization
Market maturity means that the main direction of development is no longer migration to the cloud, but the effective use of existing environments. Companies are focusing on integration, automation, and optimization—both technological and financial. As a result, using cloud solutions is no longer a competitive advantage in itself; it has become a foundation that must be managed consciously and predictably, especially in light of the growing role of AI and data utilization.
